Wednesday, January 17, 2007

Sony Ericsson takes #3 spot in global mobile sales

Sony Ericsson overtook Samsung in mobile sales in Q4 '06, with sales of €3.8bn last quarter, up 64% year on year.

The top two players are Nokia and Motorola; Samsung's revenue had fallen 7 percent.



Contributing factors:
S/E sold 74.8M units in 2006, with 60M music enabled phones. 17 million of these were walkman phones.  Average pre-tax profits are about
21.5 per phone.
Strongest growth was in Latin America, Asia and Europe

According to the article on FinFacts,  "
Sony Ericsson increased market share during the quarter due to the continued success of products such as the K800/K790 Cyber-shot phone and Walkman phone line-up." The Average Selling Price was higher than expected because of strong demand for S/E's handsets.

It looks like S/E was able to increase market share with new products in a mid-tier, higher margin category, without reducing profitability.

Complete story at FinFacts:
Sony Ericsson overtook Samsung in mobile sales in Q4 2006


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